Baby Private Sale | Up to -80% on Top Brands

Ongoing baby & children's private sales

Selection of active sales on baby products

Baby private sale: everything you need to know

What is a baby private sale and how does it work?

A baby private sale is a limited-time event during which specialist baby brands offer their collections at prices well below retail. On The Bradery, every children's private sale is negotiated directly with partner brands, guaranteeing real discounts of up to -80%. Whether you are looking for baby clothes, infant care products or nursery accessories, The Bradery offers leading brands at exclusive prices. Registration is entirely free: create an account, activate brand alerts and be notified as soon as a new baby promotion opens.

The brands available during our baby private sales

Biolane, an expert in infant skin care for over 50 years, offers its eco-friendly nappies, H2O wipes, liniment and made-in-France care products at up to -35%. Little Green Radicals, a committed British brand, creates all-in-ones and bodysuits in GOTS-certified organic cotton at up to -30%. Bonton, a responsible French brand, offers baby and children's essentials in cheerful colours at up to -65%. Emoi emoi lines up its soft bodysuits, pyjamas and dungarees from birth at up to -80%. Maison Marelle, a Parisian children's fashion brand, dresses little ones from 3 months to 10 years with charm and elegance at up to -65%. Finally, Liewood, a Nordic icon, offers over 118 references of dummies, silicone bowls, plates and BPA-free certified toys at up to -70%.

Why choose The Bradery for your next baby clearance sale? All products offered are new and authentic, sourced directly from partner brands. Discounts are calculated on actual retail prices. Delivery is guaranteed within 3 to 5 working days and returns are accepted within 14 days. The 15,497 Trustpilot reviews (4.5/5) attest to the platform's reliability.

How to make the right choices at a baby private sale?

The essential criteria: safety, size and material

During a baby private sale, safety is the primary criterion. For clothing, check the composition: organic cotton (ideally GOTS-certified like Little Green Radicals) is the ideal choice for newborns' sensitive skin. For Liewood mealtime accessories, look for the BPA-free, phthalate-free and free from harmful colorants label — which applies to all the references offered. For Biolane care products, the formulas are dermatologically tested and free from endocrine disruptors. Check the size guide on each product page: Maison Marelle baby clothes are designed with generous cuts to allow freedom of movement.

Mistakes to avoid and buying strategy

The first mistake during a baby sale is failing to anticipate sizes. Babies grow fast: don't hesitate to order a size up for baby clothes from Bonton or Emoi emoi. The second mistake: ignoring certifications on care products — for a newborn, a dermatologically tested formula like Biolane is well worth choosing over a supermarket own brand. The third pitfall: waiting until the end of the sale. Budget baby collections sell out quickly, particularly sizes 0–6 months and 6–18 months. Returns are accepted within 14 days for unopened items.

Ready to discover our baby private sale?

Free registration. Access every children's private sale from the moment it opens.

Frequently asked questions

Which baby brands are available in private sales on The Bradery?

Biolane, Little Green Radicals, Bonton, Emoi emoi, Maison Marelle and Liewood are among the brands regularly offered in baby private sales on The Bradery. Discounts go up to -80% off retail prices.

Are the baby products sold on The Bradery safe?

Yes. All baby products offered on The Bradery are new, authentic and compliant with European standards. Biolane care products are dermatologically tested, Liewood accessories are certified BPA-free, and Little Green Radicals clothing is GOTS certified.

How to choose the right size for baby clothes?

Check the size guide on each product page. For babies, it is often advisable to go up a size as they grow very quickly. Brands like Maison Marelle and Bonton design generous cuts that allow room for growth.

Can you find baby care products in private sales on The Bradery?

Yes! Biolane, an expert in infant care for over 50 years, offers its eco-friendly nappies, H2O wipes, liniment and cleansing gels in private sales on The Bradery with discounts of up to -35%.

How long does a baby private sale last on The Bradery?

Most baby private sales last between 5 and 10 days. As stocks are limited, some items may sell out before the end. Activate alerts in your member account to be notified in advance.

Are Liewood accessories suitable from birth?

Yes, Liewood offers ranges from birth: Paula dummies (0–6 months and 6–36 months), silicone bowls and cups for weaning, and developmental toys for the first months. All products are certified free from harmful substances and compliant with European standards.

Explore all our private sales

Fashion, accessories, home — new sales every day on The Bradery

Baby private sale: everything you need to know

A baby private sale is a limited-time commercial event — generally 3 to 7 days — during which nursery, baby fashion and children's accessories brands offer their collections at prices well below retail. On The Bradery, every baby private sale is negotiated directly with partner brands, guaranteeing authentic discounts of up to -80%. Registration is entirely free and sales follow one another throughout the year. For older children, also browse our children's private sales.

The brands in the current baby private sale

Biolane, an iconic French brand with 50 years of expertise in baby care, offers its products at up to -35%. Bonton, a reference in responsible French-style children's fashion, offers up to -65%. Emoi emoi offers its bodysuits, pyjamas and dungarees from birth at up to -80%. Liewood, an essential Nordic brand, unveils its dummies, silicone bowls and design toys at up to -70%. Maison Marelle creates Parisian children's fashion for ages 3 months to 10 years at up to -65%.

The flagship brands of our baby private sales

Biolane: the benchmark in baby care made in France

Biolane is a French brand founded over 50 years ago, specialising in gentle and hypoallergenic baby care. Liniments, cleansing gels, wipes, nappy creams… All its products are formulated without parabens or added colorants, specially adapted to the fragile skin of newborns. During our baby care private sales, find its products at up to -35% — the ideal opportunity to stock up for the first months.

Liewood: Nordic design for little ones

Liewood is an essential Danish brand for parents who value design and safety. Orthodontic dummies, certified silicone bowls and cutlery, wooden or organic cotton toys… Every product combines Nordic aesthetics with BPA-free certified materials. During our baby accessories private sales, discover their collection at up to -70%.

Bonton & Maison Marelle: Parisian baby fashion

Bonton embodies responsible Parisian children's fashion: certified natural materials (linen, organic cotton), timeless cuts and careful finishes for ages 0–12. Maison Marelle offers a colourful and poetic children's wardrobe, from birth to 10 years. Both are available during our baby fashion private sales with discounts of up to -65%.

Emoi emoi & Little Green Radicals: everyday essentials

Emoi emoi offers newborn essentials: long-sleeve bodysuits, velour pyjamas, dungarees with poppers… Cuts designed for everyday gestures (nappy changes, bath time) at up to -80%. Little Green Radicals is a GOTS-certified British brand specialising in organic baby fashion with colourful all-in-ones, bodysuits and sets, at up to -30%.

How to make the right choices at a baby private sale?

Anticipate upcoming sizes and needs

During a baby fashion private sale, always think about buying one size above what your child is currently wearing. Babies grow fast, and quality clothes — such as those from Emoi emoi or Little Green Radicals — can be passed down from child to child. It's the ideal opportunity to build a wardrobe for the seasons ahead while benefiting from exceptional discounts.

Checking certifications and product safety

For Biolane care products, check the expiry date if buying in bulk. For Liewood accessories, confirm the certifications (EN71, BPA-free, food-grade silicone). For organic clothing such as Little Green Radicals, the GOTS label guarantees the absence of harmful substances. All products sold on The Bradery are authentic and compliant with European safety standards.

Fully equipping the baby's room

Beyond fashion, the baby private sales on The Bradery allow you to fully equip your little one's room: decorative accessories, bed linen, developmental toys… Also take advantage of our bed linen private sales to dress the baby's bed with soft, certified materials, and our home private sales for room décor.

Ready to discover our baby private sales?

Free registration. Access every baby private sale from the moment it opens.

Frequently asked questions — baby private sale

To dress older children, explore our children's private sales and our clothing private sales. To equip the baby's room, browse our bed linen private sales and our home private sales.

Explore our Children & Family private sales