ETAM

Etam private sale on The Bradery

A French icon since 1916, Etam celebrates free and natural femininity. On The Bradery, the Etam private sale brings together lingerie, swimwear, homewear and ready-to-wear at smart prices. Blending Parisian elegance with everyday comfort, the brand offers well-cut pieces for all body shapes, designed to last and enhance every day.

Iconic lingerie, everyday comfort

Focusing on the essentials: Etam lingerie blends delicate lace and soft microfibre. Well-supported bras, thongs, shorts or knickers — every detail is designed for comfort. The bralette is perfect for active days, while an Etam bodysuit creates a sleek silhouette under a blazer. Timeless colours or bold pops, sizes to suit your every wish and need.

Swimwear, pyjamas and homewear at great prices

Look forward to sunny days with the selection of bikinis and swimwear. For nights in, Etam pyjamas come in light nightdresses, camisoles and shorts or soft playsuits for cosy evenings. A clearance of Etam's finest pieces, perfect for treating yourself to your favourites without compromising on quality.

A responsible and desirable selection

True to its responsible private sale model, The Bradery gives Etam end-of-line pieces a new lease of life. Flowing dresses, silky tops or lightweight jackets: Etam clothing chosen to last, at fair prices — sometimes up to -50% off — encouraging mindful consumption without compromising on style.

Frequently asked questions

Find below the answers to the most frequently asked questions about Etam private sales on The Bradery.

Which items are on sale?

During Etam private sales, you can enjoy discounts of up to -50% on a wide selection of lingerie (bras, knickers, bodysuits), swimwear, pyjamas and clothing (dresses, tops, jackets). Each piece comes from end-of-line stock and is designed to combine style, comfort and durability.

How do I sign up for the sale?

To be notified of the next Etam private sale on The Bradery, simply enter your email address in the field provided. You will receive a notification as soon as the sale opens.