Primer - Hydrating

Pure Canvas Primers blend high-performance make-up with powerful skincare to extend make-up wear and visibly improve the appearance of skin instantly and over time. All Pure Canvas primers feature the exclusive Skin Perfecting Complex, made with a proprietary blend of rose extracts that hydrate, protect and smooth the skin. The result? The perfect canvas for your "Flawless Face".

Pure Canvas Primer Hydrating:
- 16-hour wear: preserves complexion radiance and freshness for up to 16 hours
- 24-hour hydration: delivers long-lasting moisture to instantly and sustainably protect the skin's barrier function
- Plumps and smooths skin: instantly reduces the appearance of fine lines and wrinkles.

Key ingredients:
Skin Perfecting Complex: an exclusive blend of rose extracts that hydrate, protect and smooth the skin.
Mineralys: mineral-rich water sourced from France that revives complexion radiance
Glycerin: locks in skin moisture and creates a perfect base for make-up application

After 3 weeks of consumer testing, 30 women reported that Pure Canvas Primer Hydrating:
Improves and preserves skin hydration over time
Instantly plumps skin to soften the appearance of fine lines and wrinkles
Reduces the appearance of dry or flaky patches
Improves the appearance of bare skin over time
Formulated with over 85% skincare ingredients

Extends make-up wear for over 12 hours
Over 85% skincare ingredients
Improves the appearance of bare skin